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Interact with the Blog: Try it, you’ll like it!

KathleenOBrien-web Okay, the good news is that we’re getting an average of six-plus hits a day. I’m told that’s pretty good given the blog debuted only seven weeks (entries) ago. Since one of my goals has been to get good information out there about the work being done to build capacity, I’m pretty satisfied. For now.

On the other hand, the blog is intended to be a place of dialogue. We’ve seen zero comments. (Zippo, nil, that’s none). This blog entry is to shake the tree a bit. Comments can be about work you or others are doing to build capacity, or about what you think of the content shared on the blog, or to share resources you think might be helpful. You can also share the blog on your social media networks.

In addition, the blog is an opportunity for FREE (that’s right, FREE) advice from O’Brien & Company consulting staff. We’ve received two questions to date, and they’ve been answered. I’ve been on panels, I KNOW you have questions. Here’s your chance to ask them and benefit a bunch of folks (including you) because:

  1. I’ll select the best person at OBCO to answer your question. We have three service areas: green building consulting (with residential and non-residential teams), green building education, and sustainable programs, plans and policies. Check out our staff at Through this blog, you have access to advice from a highly skilled crew with nearly a century of combined experience in sustainability. That’s a lot to work with, folks! (You  can also direct a question to a specific staffer.)
  2. As Editor, I’ll make sure the response is to the point, includes a gem or two you can apply immediately, and is useful for the larger community. (If you are asking the question, it means someone else is thinking it too!)
  3. You’ll get credit for asking the question. We’ll identify you as the person asking the question, and provide a hot link to your website if you have one. That’s FREE marketing.
  4. And, can I say it enough, the advice is FREE! In times like these, when every penny counts, how can you afford not to ask your question?

Some tips for your questions:

  1. Ask the question you’ve always wanted to ask. There are no stupid questions. If your question is complex, we might break it up into multiple questions, so we can keep the responses crisp and to the point. So don’t worry about making your questions picture perfect.
  2. Be specific. We WILL be looking for questions likely to generate information that interests our reader base. That could be the reader base in general, but I think the more interesting questions will apply to segments of our readers. That means, I think, more specific questions.
  3. Be bold. For example, I’ve been waylaid in hallways with the following: Don’t you think governments should mandate green building in the private sector? I’d love to share what I think in this regard. (Some folks have heard it already :)) Another one I’ve heard a lot is: Don’t you think we have to move faster? I’d love to address the creative tension between large leaps and incremental steps. And finally: What’s the moral responsibility with regard to green building? Is sustainability a philosophy? An ideology? Or common sense? Guess where I land and why.
  4. Be practical. There are bunches of folks out there who want to understand the difference between rating systems as they play out for different project types. Or the difference in practical approach between LEED EBOM and any of the LEED rating systems that rate design and construction projects. Or how professional certification programs really compare. Or where an enterprise (municipal or corporate) should begin when contemplating a sustainable strategy. And of course, cost. Of the two questions we’ve gotten so far, 100% were related to cost.

You can be bold, or specific, or practical. Or any combination thereof. There’s a cute email icon on the right of every screen of Building Capacity Blog that says “Send in Your Question” — try it, you’ll like it.

Kathleen O'Brien is Editor of Building Capacity Blog and Founder and President of O'Brien & Company. Her book Northwest Green Home Primer has sold thousands of copies.

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